SABO-Maschinenfabrik GmbH is strengthening its sales organisation: effective 6 October 2025, Sven Baumberger will take on the role of Head of Global Sales. With this appointment, SABO is entering the second phase of its strategic realignment, aimed at securing the company’s long-term success in a changing market environment.

Sven Baumberger brings more than two decades of management and leadership experience in the green industry. Most recently, he served as Country Manager at Husqvarna, where he led the German sales organisation. His strong operational sales background, strategic foresight, and hands-on leadership approach make him ideally suited for the challenges ahead at SABO.

“With the appointment of Sven Baumberger, we are entering the second phase of our realignment. Following the stabilisation phase, we are now reshaping our sales strategy with a clear focus on sustainable growth. I am particularly pleased that we have been able to attract such an experienced and highly respected colleague from within our industry to join SABO. This is a strong signal of the appeal and strength of our brand”, says Lars Daniel, Managing Owner of SABO-Maschinenfabrik GmbH.

In his new role, Sven Baumberger will focus on market development, strengthening the integration between sales and marketing, and further professionalising customer and partner relations. Key priorities include identifying central growth drivers, aligning the organisation towards targeted business objectives, and fostering closer customer engagement across the entire product lifecycle.