The change of ownership from John Deere to Mutares SE & Co. KGaA closed an almost 30-year chapter for SABO. Since September 1, 2020, SABO has been on a new path with the Munich-based investment company Mutares. With ambitious goals in terms of growth and speed of execution, the first successes can already be seen 100 days later.

For example, the transition to a new ERP system at SABO began as an important investment in digitalization. The expansion of the logistics chain with local partners increases flexibility for our customers. The optimized SABO product portfolio is fully focused on customer needs and reduces complexity in marketing. With the new website, which offers an intuitive layout and new design, SABO can now provide its customers with much better information and a convincing brand experience. It has also succeeded in entering 8 additional international markets within 100 days.

Motivated by this positive momentum, the SABO team, together with its partners, is looking forward to an exciting and successful New Year 2021 – with new opportunities, an expanded portfolio, investments in digitalization and further international expansion.