With the change of ownership from John Deere to Mutares SE & Co. KGaA, an almost 30-year long chapter of the company’s history was concluded. Since September 1st 2020, SABO is owned by the Munich-based investment company Mutares. With ambitious goals for growth and execution speed the first successes already become visible only 100 days later.

The transition to a new ERP-system at SABO began as an important investment in digitalization. The expansion of the logistics chain with local partners increases flexibility for our customers. The optimized SABO product portfolio is focused on customer needs and reduces complexity in go-to-market activities. With the new website, which offers an intuitive layout and a new design, SABO is now able to deliver its customers more and richer information and is offering a convincing brand experience – within 100 days SABO has also already succeeded in entering 8 new international markets.

Motivated by this positive momentum, the SABO team, together with its partners is looking forward to an exciting and successful new year 2021 – with new opportunities, an expanded portfolio, more investments in digitalization and further international expansion.