Fatmir Veselaj hands over management of SABO – Lars Daniel and Peter Nortmann form the powerful successor duo
SABO successfully restructured and achieves double-digit profitable growth
Gummersbach, December 21, 2021:
Fatmir Veselaj hands over the SABO management after the takeover at the end of August 2020 on 01.01.2022 and
summarizes his time as CEO as follows: “After the takeover by Mutares at the end of August 2020, we were able to
successfully reorganize SABO Maschinenfabrik within a year and lead it to significant, profitable growth.
growth. A year ago, I said that we wanted to secure the future of SABO and turn the company
company into a powerful German medium-sized company. One year later, I can say
that SABO is well on the way to achieving this. We have been able to optimize our processes through extensive
processes, increase the level of digitalization and open up over 25 new countries! We also had
2021 was a challenging year for our supply chains, but we also saw a significant increase in demand.
recorded. We closed 2021 with over 25% growth and a positive result. Added to this
investments that will bring us forward in the long term – for example, we are in the process of implementing a new
production line that will increase productivity, ergonomics and occupational safety. We are making progress in
We are breaking new ground in marketing, particularly through our partnership as main sponsor with VfL Gummersbach, which I am personally very proud of.
I am personally very proud to have brought two traditional brands together. My mission in the SABO
management has been fulfilled with the completion of the reorganization and the initiation of the growth path. I will
will remain with Mutares and take on further responsibility there. I am personally very happy
to hand over the management to Lars Daniel and Peter Nortmann, who will form an experienced management team.
team. They have been largely responsible for the success of the last 1.5 years and form the powerful
duo for SABO that will drive further growth. I am looking forward to the successful future of SABO
and look forward to remaining closely associated with SABO in my new role.”
New management from January 2022
As successors to Fatmir Veselaj, Lars Daniel and Peter Nortmann will take over the management of
management of SABO Maschinenfabrik GmbH. Both new managing directors are part of the existing
management team. Lars Daniel, the current commercial director (CFO), can look back on a career spanning more than 20 years in the
in the gardening and agricultural machinery industry. In addition to being responsible for a wide range of
departments in the long-established company from the Oberbergisch region, Daniel also has international
experience in all financial disciplines. Mutares manager Peter Nortmann has been responsible for sales and
sales and marketing at the long-established Gummersbach-based company since taking over at the end of August 2020. He has
more than 20 years of experience in managing high-quality products and premium brands. “We are very pleased
to continue to put our expertise and experience at the service of SABO Maschinenfabrik in the future
and are convinced that we will successfully continue on the path we have chosen,” explain Daniel
and Nortmann in unison. The new management team is completed by the long-standing SABO manager
Pierre Janotta, the current Head of Project Management at SABO. Janotta will be responsible in the new management
Janotta will be responsible for the planning and implementation of the diverse, cross-divisional initiatives in the new management team.
After a successful first year, there are many new challenging projects on the agenda of the new management team.
further optimization and expansion of the product portfolio, the expansion of international distribution, the further
distribution, the further digitalization of the business model and the sustainable strengthening of our production
production capacities are key points on the path to further profitable growth in the highly attractive
market for garden tools. “We would like to thank Fatmir Veselaj for his outstanding work over the last few months – both
both at a professional level and in our personal collaboration, and together with all our colleagues we are certain that
colleagues that SABO Maschinenfabrik can look forward to a successful future on this basis.”
Lars Daniel
Peter Nortmann
Pierre Janotta