SABO at Myplant & Garden 2025: A Strong Presence in Partnership with SIDAN
SABO was proud to participate in the record-breaking Myplant & Garden 2025, held from February 19–21 at Fiera Milano Rho in Milan. As the most important international trade fair for the green industry in Italy, the event served as an ideal platform for SABO to strengthen its market presence and showcase its latest innovations — together with our trusted Italian importer, SIDAN.
A United Presence in the Italian Market
SABO’s participation at Myplant 2025 was realized in close collaboration with SIDAN, our official importer in Italy. The joint stand allowed us to present our professional product range with strong local representation and market knowledge.
Together with SIDAN, we welcomed a wide range of visitors — including dealers, landscape professionals, public authorities, and garden enthusiasts — all of whom showed great interest in SABO’s high-quality lawn care solutions. The feedback confirmed the increasing demand for reliable and sustainable equipment across the Italian green sector.
Record Attendance and International Scope
The ninth edition of Myplant & Garden drew over 800 exhibitors and nearly 27,000 visitors, marking a new milestone for the event. Its international scope and professional atmosphere made it an excellent opportunity for SABO and SIDAN to connect with partners and prospects from across Europe.
The strong turnout and high level of engagement underlined the relevance of SABO’s product offering in a fast-evolving market that values performance, sustainability, and ergonomic design.
Embracing Sustainability and Growth
Innovation and sustainability were key themes throughout the exhibition. SABO and SIDAN highlighted solutions that support eco-conscious landscaping, including battery-powered options and durable professional equipment designed for long-term use.
Another highlight of the fair was the presentation of the first national report on the Italian floriculture sector, revealing a production value of €3.3 billion in 2024 — a sign of strong growth potential and an encouraging outlook for the entire industry.
Looking Ahead with Confidence
SABO’s appearance at Myplant & Garden 2025 — in partnership with SIDAN — was a great success. It enabled us to deepen our presence in the Italian market, strengthen relationships, and gain valuable feedback from professionals in the field.
We thank everyone who visited our stand and extend special appreciation to SIDAN for their continued dedication and partnership. Together, we are committed to delivering premium build lawn care solutions tailored to the needs of professionals across Italy and beyond.
