SABO – Well prepared for the future

Just in time for the peak of the garden season, we have put a new, state-of-the-art 2nd production line into operation. By investing in the new production line at the Gummersbach site, we are responding to the increasing demand for SABO lawn mowers “Made in Germany” throughout Europe, ensuring optimum delivery readiness for our customers, achieving significant productivity gains and improving ergonomic working conditions for our employees. We are well prepared for the current season and the future!
Many thanks and a big compliment to the entire project team of SABO Maschinenfabrik GmbH for the great commitment. We are very proud of the successful completion of this extremely important project.

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SABO – Our international expansion continues
Today we entered into a partnership Productos Mcland S.L for SABO distribution in Spain and Portugal. Many thanks to Miguel Carballal Ledo, Juan Palacios Ituarte and Carlos Carballal for visiting SABO Maschinenfabrik GmbH in Gummersbach today. We are looking forward to a successful cooperation!

SABO. Das Beste. Ganz Einfach. Seit 1954.

#espana #portugal #rasenmäher #international #sabo

Yet another important step for our international expansion: We are proud to work together with our partner Agrimatco LTD to bring the SABO brand and high quality products “Made in Germany” to customers in Latvia.

Our international expansion continues: We are delighted to serve the Hungarian market with our new distribution partner KITE Zrt. Together we will please new customers with high-quality garden and landscape care products from SABO.

We are expanding our successful long time partnership with Van Dyck Marcel. Together we will please the Dutch customers with our products „Made in Germany“ and the SABO brand. Yet another important step of our international expansion.

We are proud to announce our arrival to the Italian market! Together with our partner, Brumar Garden Products S.r.l. we are looking forward to excite Italian customers with our brand and products „Made in Germany“. It is the beginning of our international journey – stay tuned for additional new markets.

With the change of ownership from John Deere to Mutares SE & Co. KGaA, an almost 30-year long chapter of the company’s history was concluded. Since September 1st 2020, SABO is owned by the Munich-based investment company Mutares. With ambitious goals for growth and execution speed the first successes already become visible only 100 days later.

The transition to a new ERP-system at SABO began as an important investment in digitalization. The expansion of the logistics chain with local partners increases flexibility for our customers. The optimized SABO product portfolio is focused on customer needs and reduces complexity in go-to-market activities. With the new website, which offers an intuitive layout and a new design, SABO is now able to deliver its customers more and richer information and is offering a convincing brand experience – within 100 days SABO has also already succeeded in entering 8 new international markets.

Motivated by this positive momentum, the SABO team, together with its partners is looking forward to an exciting and successful new year 2021 – with new opportunities, an expanded portfolio, more investments in digitalization and further international expansion.

SABO sets course for the future

SABO Maschinenfabrik GmbH changes its ownership from Deere & Company (John Deere, NYSE:DE) to Mutares SE & Co. KGaA. The transaction is expected to close by the end of July 2020.

SABO is one of the leading brands for high-quality lawn mowers and garden care products in Europe. Since 1932, the company has been located and manufactured in Gummersbach, Germany and has been part of Deere & Company since 1991.

Mutares is a private equity company based in Munich, which specialises in the acquisition and management of medium-sized companies. Mutares currently owns 13 companies in three industry segments: Automotive & Mobility, Engineering & Technology and Goods & Services.

SABO will retain its workforce, brand, manufacturing location and portfolio of walk-behind lawn mowers and portable garden tools. The company will continue to supply its customers in Germany and other European countries with high-quality products and services. For employees, customers, suppliers and sales partners, little will change in everyday business.

According to Tim Merrett, Vice President John Deere Turf and Utility, SABO is one of the leading brands for high-quality lawn mowers and walk-behind garden equipment in Europe. The company is very well positioned, especially with its broad portfolio of high-performance battery systems. Nevertheless, John Deere intends to focus more on core production systems as part of its recently announced “Smart Industrial” strategy. Future investments in walk-behind mowers no longer represented a strategic fit.

Johannes Laumann, CIO of Mutares is pleased about the addition of SABO to the Goods & Services business unit and welcomes the SABO employees to the Mutares family. SABO is a very well known brand in the garden and outdoor market. Laumann is convinced that Mutares’ proven expertise and operational experience make it the best choice as the new owner to drive SABO’s growth. Mutares has very ambitious goals in terms of growth and speed, as they are currently successfully demonstrating with the keeeper Group. Mutares is determined to successfully realise SABO’s potential.

Company profile of SABO Maschinenfabrik GmbH

SABO is one of the leading brands for high-quality lawn mowers and garden care products for private and commercial customers in Europe. Since 1932, the company has been located and manufactured in Gummersbach, Germany and was a subsidiary of Deere & Company since 1991. The company employs approximately 125 people and has a fully integrated development centre and various test facilities at its production site.

SABO’s comprehensive product portfolio is complemented by a wide range of spare parts. SABO sells its products through a comprehensive distribution network of more than 1,100 specialist dealers in Germany, Austria, Belgium, Luxembourg, the Netherlands, Slovakia and Switzerland, as well as through its own online shop.

SABO looks back on a long tradition and expertise as a manufacturer of hand-held lawn mowers and enjoys an excellent reputation as a leading supplier of quality products with the “Made in Germany” seal. The company’s products are known for their durability.

Mutares SE & Co. KGaA (ISIN: DE000A2NB650) signed an agreement to acquire SABO Maschinenfabrik GmbH in June 2020. The transaction is expected to close on Sept. 1, 2020.

Prior to the closing of the transaction, the previous SABO Managing Director Mr Christoph Büscher has decided to hand over the management of SABO Maschinenfabrik GmbH as of 31.08.2020 and to devote himself to a new challenge. The company would like to expressly thank Mr Büscher for his work over the past years. Upon closing of the transaction, Mr Fatmir Veselaj of Mutares will take over the management as an interim solution. During the next months, the new management will drive the restructuring of the company with the support and expertise of the Mutares consulting team and in close cooperation with the local employees. Together with all partners, the new management will set the course for a sustainable growth of the brand.

Whether it’s a cold winter or a wet spring, a steep slope or rough terrain: professional work in the great outdoors follows its own laws. Efficient, high quality lawn mowers that are comfortable to operate and will remain loyal to the gardening professional for many years are essential.

Premium manufacturer SABO has been meeting the challenges of everyday professional life for over 60 years. The Gummersbach-based company stocks lawn and mulch mowers with petrol engines as well as a rechargeable battery system, which also ranges from lawn mowers to brush cutters, hedge trimmers and leaf blowers. SABO relies on the environmentally friendly and user-friendly battery technology from Bosch. All professional tools are equipped for long-term use and convince with the highest quality – here it is the gardener who decides when it’s time to call it a day, not the machine.

Put through its paces

Before a SABO prototype is ready for series production, it must successfully pass a large number of tests. These tests ensure that the devices are up to the challenges of daily outdoor use. In the vibrating grate test, for example, the mower is simulated driving on a very uneven terrain. The high load capacity made by SABO is ensured here by the solid metal wheels of the professional mowers from Gummersbach. In the ball impact test, steel balls are fired into the running blade of the mower to test the material strength of the blade and chassis. Thanks to such test procedures, it can be ensured that gardeners and landscapers can work with the equipment for many years.

Power for long working days

Thanks to the high quality requirements that SABO places on its own equipment, it is durable and designed for a long working day. A 4,000 m2 meadow can be easily conquered with a SABO professional mower: The petrol mowers with 6-litre tank capacity, for example, mow for up to eight hours at a time. The environmentally friendly alternative also has power: a lawn area of 1,500 m2 can be mowed with a single charge of a SABO Profi rechargeable battery mower. Thanks to the exchangeable battery in the luggage, almost uninterrupted work is guaranteed. In the meantime, the flexible, location-independent and mains-independent power unit ensures that the discharged battery is fully recharged within 42 minutes.

Comfort and safety for enduring professionals

SABO mowers bring the necessary power for a long working day and at the same time are equipped with important gadgets that make the machine very easy to operate. For example, the handlebar of the petrol mowers can be adjusted to your own height in just a few simple steps. In addition, almost all SABO Profi models are equipped with the AVS™ anti-vibration system as standard, which keeps vibrations low during work and enables continuous use. SABO rechargeable mowers are also inherently low-vibration.

The practical engine brake of the SABO 54-PRO K VARIO B PLUS petrol mower also ensures comfortable and safe working: When the safety bar is released, the blade stops within seconds while the petrol mower’s engine continues to run. With drive support, the journey to the collection bag emptying point is possible without great effort. And to ensure that the garden professional only has to empty the catcher bag as rarely as possible, the SABO rear discharge mowers 47 PRO and 54 PRO are equipped with TurboStar™ technology: The dry or damp clippings are completely transported into the catcher bag via a separate fan. This ensures that it is always optimally filled and only needs to be emptied when it is really full.

With the practical accessories, a professional rear discharge mower or cordless mower can be quickly converted into a mulching mower. This gives the gardener and landscaper two tools in one.

For winding lawns, the battery-powered brushcutters provide the final lawn cut. After the work on the lawn is done, the hedge trimmers come into play. The three models with robust magnesium housing differ in their cutting length and tooth opening and are therefore suitable for either fine cutting or rough cutting of a hedge. To save yourself a little work, after the hedge trimmer you can now use the leaf blower with its two different nozzles. With a blowing force of up to 17 N, the cuttings are quickly piled up and can be removed.